Email marketing and its advantages in detail: Full overview
Email Marketing If you're a marketer, then it’s very common to hear rumors that email marketing is dead or has no future. But let me tell you, those rumors are overstated. In fact, email marketing is not only alive and kicking, but it's also thriving in today's digital world. According to recent studies in 2023, 41 percent of B2B marketers consider email newsletters to be the king of their content marketing success. And it's not just older generations who are checking their inboxes. Surprisingly, a whopping 79% of millennials actually prefer receiving communications from businesses through email. Talk about a generation that knows what it wants! But it's not just about preference. It's about results. And the numbers don't lie. Research shows that surprisingly 99% of consumers check their email every single day. That's right, email is still the go-to channel for staying connected and informed. It's no wonder that brands are turning to email marketi